adidas
The Ask.
The success of the “Energy from the Ground Up” campaign, initially launched in 2018, prompted adidas to re-enhance visuals for specific digital ad and print platforms. This effort aimed to promote their revamped flagship product, the “Ultraboost X,” for the 2021 spring season.
My Role.
• Artistic Direction & Online Strategy
• Desktop & Mobile Website & Digital Design
• Out-of-Home (OOH) Print Ad Design
• Video Production & Editing
Deliverables
Responsive Microsite, Instagram Story Ads, OOH Advertisements, "Ultra Boost X" Promotional Video
adidas could now execute their Ultra Boost X advertising campaign across multiple countries, including the UK, concurrently with their extensive online ad buy (though I wasn’t involved in that aspect).
The adidas internal marketing team and creative agency managers were highly satisfied not only with the designs but also with how the overall ideation and strategic direction would seamlessly build upon the success of their previous “Ultra Boost” campaigns.
