Resume/CV

Experience

Full-Time

Senior Art Director + Digital Lead
2018 - 2021

The Creative Co-Opt Inc. - Senior art direction and digital design lead for digital + print projects including web/mobile, interactive applications, UX/UI motion graphics, digital and OOH advertising.

View Highlights
  • Established a secured private cloud-enabled hosting service for client designs, data, websites, interactive technologies and client data – creating a new agency digital service and revenue stream, adding 50+ accounts in 12 months.
  • Restructured IT team with new skills adding Shopify design and development to agency services, increasing agency revenue by 30K+ per year (5 large retainer accounts in 6 months), achieving Shopify Partner status.
  • Introduced “Agile” methodologies to the agency team helping to streamline creative output and efficiency, resulting in faster delivery of client projects on time and under budget, facilitated in-house staff learning sessions and practical education.
  • Brands: Henry's, Skyline Investments, Treasure Hill, Genesis Homes, MDM Developments, Yummi Candles, Brass + Unity, Adidas, SleepCountry, Reebok
Creative Director, Print/Digital
2010-2018

Celeano Technologies Inc. - Creative direction and senior design for print + digital including, web/mobile, digital ads, interactive displays, motion graphics, UI/UX, OOH + print advertising, team management, ROI analysis + budgeting. Related work: audio editing/production, foley and 2D animation.

View Highlights
  • Developed “13 Matrix/XIII” proprietary interactive video product weather map, editor and DRM tool in partnership with GS1 Belguim, leading to patent application and eventual private sale resulting in increase of over 320k for Q3 2016.
  • Introduced QR Code technology for use with film SONY Pictures film “Burlesque” promotional campaign via Cineplex, engaged by 200k+, resulting in new form of “after-show” engagement service for agency and increased revenue of 350k over 4 years.
  • Managed in-house team of 6 designers 8 developers, 7 remote designers and 12 remote developers across 4 different time zones, resulting in excellent creative delivery and agency revenue increase of 150k+ annually over 8 years.
  • Brands: SONY, Dreamworks, Hasbro, Monkeynastix, IAB, Grolsh, GS1, Beretta Farms, BOSCH, Molson

 

Senior Art Director, Print/Digital
2008-2010

AVMore Inc. - Senior Art direction + design including web/mobile, OOH + print advertising, broadcast video & audio production, interactive displays, UX/UI, related graphic work for both print and digital mediums and remote production team management.

View Highlights
  • Initialized Digital Point of Sale sub-brand (DigitalPOP) partnership with A.V.More and Samsung Canada providing B2B digital display solutions, providing an additional revenue stream.
  • Facilitated new creative QR Code technology solution with existing client base increasing agency service and providing an extra 20K revenue in the second quarter of 2008.
  • Brands: Volvo, Siemens, Unilever, CBC Radio One, CBC Canada, BBC, Samsung, Sony/Dreamworks
Senior Digital Designer
2006-2008

BarNet Digital Inc. - Senior digital designer for web/online, digital + interactive projects, motion graphics, kiosk interface design + UI, 2D animations for video and digital display advertising. Related work: audio and video production, digital production team management and SaSS control.

View Highlights
  • Developed in-taxi “Mobile News and Entertainment Display” system in partnership with Barnet Digital and Kingsboro Cab Company, successfully launching kiosks in 50 pilot taxi vehicles.
  • Developed “Virtual Secretary” in-office motion-sensitive kiosk pilot project to completion for eventual re-sale and license to several large corporate office in downtown Toronto.
  • Brands: Volkswagen, Nissan, Kettle One, Labatt, Sauza Tequila, AXE, Trojan
Experience

Contract

Creative Director
2022-2024

JY Group Inc. - Creative direction and senior digital design for various industrial builder clients (Panattoni, Orlando Corporation). Web design, logo design, proposal/deck design, out-of-home and on-site signage.

Senior Art Director, Digital
2021

Publicis Groupe - Senior art direction and digital design for VISA Small Business Campaign. Providing on-brand designs for Canada + US market launch, social ads, motion, UX/UI, campaign development and strategy.

Senior Art Director, Digital
2021

Aimtal LLC - Senior art direction and digital design for Wellness Coach website redesign + social/integrated ad campaigns. Providing overall strategy, responsive design and development (Figma to HTML), LinkedIn/Facebook designs as well as integrated ads for Zoom, Slack and Microsoft Teams.

Creative Director, Digital
2021

Liquid Culture Inc. Creative direction for Monica Carbonell (The Social, LCBO Magazine), providing branding + identity, web/mobile design, UX/UI, digital production, social network promotion + marketing.

Education

Formal

Business Leadership Certificate
2008

(OL) University of Guelph-Humber, Toronto, ON

Bachelor of Arts, BA - (HCI)
2006

University of Guelph, ON

Ontario Academic Credit
1999

OAC, Caledon Adult Learning Centre, Caledon, ON

Ontario Secondary School Diploma
1998

OSSD, Robert F. Hall C.S.S., Caledon ON

Education

Continued

Growth-Driven Design Certified †
2022

HubSpot Inc.

Microsoft Advertising Search Certification †
2022

Microsoft Inc.

Advanced Google Analytics Certification †
2020

Google Inc.

HubSpot Inbound Certified †
2020

HubSpot Inc.

Charity

Non-Profit

Together We Stand Foundation
2020

Provided creative/artistic direction across multiple projects in various traditional and digital mediums, as well as stakeholder and third-party vendor management for upcoming campaign and fundraiser initiatives.

View Project
Henry's Foundation
2020

Provided creative/artistic direction for web/mobile/tablet design, social network ads and campaigns - including SEO optimization, and related print/OOH creative for all Henry's retail locations.

View Project
Bio

Skillset

Creative/Art Direction + Team Management
0%
Branding & Identity, Brand Development
0%
Website, Mobile, Digital Design, UX/UI
0%
SEO, Google Analytics, Optimization
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Motion Graphics, Video Production + Editing
0%
Presentations, Pitches & Proposals
0%
Cause

Associations

Graphic Designers of Canada (GDC)
2019-Present

Regular Member

Canadian Freelance Union (UNIFOR)
2018-Prsent

Regular Member

Portfolio Links
Work Hours
  • Mon-Fri (9AM-5PM) EST
  • Sat/Sun - UNAVAILABLE
Contact Info

© 2024 Nick Goard.