Brass & Unity
The Ask.
Brass & Unity needed to elevate their brand by authentically sharing their unique journey of transforming decommissioned military ammunition into exquisite jewelry and wearables, all with a heartfelt dedication to supporting Canadian Military veterans.
My Role.
• Creative Direction & Digital Strategy
• Project & Account Management
Deliverables
Identity and Branding Refresh, Promo Video, Corporate Cards + Apparel, Gift Cards, Flagship Store Design + Signage, Responsive E-Commerce Website Design, CPG Design for Multiple Collections
With this vast array of creative tools at their disposal, Brass & Unity could now propel their brand to new heights, surpassing previous achievements in online retail sales and in-store retail offerings.
Under my creative direction and with digital designer assistance in certain aspects, Brass & Unity successfully finalized their “arsenal” (no pun intended) of in-store brand graphics, signage, product photography, and website management, empowering them to be more self-sufficient.
