NIKE
The Ask.
To impress judges for a “crowdsource” initiative by NIKE and Wieden+Kennedy, a concise 60-second clip showcasing the “NIKE history” was required—an occasional occurrence in their collaborative endeavours.
My Role.
• Artistic Direction
• Project Management
• Motion Graphics and Video Editing
Deliverables
NIKE "Air Jordan" Promotional Video
Although this video didn’t secure a spot in the final selection for the judges, it served as a litmus test for our team’s creative prowess under pressure, and we delivered successfully.
Given the multitude of moving parts requiring efficient organization, collaboration within our team was paramount for this project. Being involved in a venture with such vast potential, especially with a leading advertising agency like Wieden+Kennedy, is always an enriching experience.
