Orlando Corporation
The Ask.
Orlando Corporation recognized the urgent need for a comprehensive rebranding effort to modernize its outdated image and reclaim its leading position in Canada’s industrial real estate sector. Additionally, there was a pressing need to refine corporate messaging to effectively communicate the company’s rich history within the greater Toronto area.
My Role.
• Creative Direction
• Branding & Identity Development
• Traditional Print/Graphics Design
Deliverables
Logo Refresh, Branding & Identity, Business Cards, Letterhead, Envelopes, OOH Signage, Presentation Templates
OOH Signage Example with New Branding Application Added
Brochure/Ad Example with New Branding Application Added
On-Site "Property Cover" Billboard Signage with New Branding Application Added
Now equipped with fresh digital resources and a strategic roadmap, Orlando Corporation was poised to enhance its overall business pursuits.
Finally, Orlando Corporation obtained what they had been lacking for the past decade: a modernized brand guide, refreshed messaging, and tone of voice for both internal and external communications. Most crucially, they established a robust brand presence poised to endure for another century.
