VISA
The Ask.
VISA needed to showcase and promote their offerings for their “female focused” small businesses lending and investment platform called “She’s Next” as a compelling and emotional proof point to shift brand perception amongst a larger SMB audience.
My Role.
• Artistic Direction & Identity Design
• Desktop & Mobile Website Design
• Motion Graphics and Video Editing
• Social Channel Digital Ad Design
• Traditional Print/Graphics Design
Deliverables
Static Social Ads (Facebook/LinkedIn), 1:1 Motion Advertising (Social), Website Design, Franchise Brochure Design
Thanks to the precise and punctual execution of deliverables, VISA could commence its “She’s Next” advertising campaign across North America.
Both VISA’s internal marketing team and the Hawkeye/Publicis team expressed great satisfaction with the outcomes. As a result of the success of the “She’s Next” digital designs, I was invited back for a similar project, detailed in the lower half of this project page, focusing on Net-Zero Emissions Social Ads, Static Digital Ads for LinkedIn, and SMB brochure design.
